Tara Thomas

Looking into the processes of research, exploration, and validation that go into making UX copy decisions.
As of 2021, UX Writing is one of the most sought after roles in UX design teams. The pros involve being at the interface of design, writing, and technology. Being able to guide customers through complex paths or offer simple help, suggestions, or implications that assist their decision making — all high impact aspects of a customer’s experience.
But how do we choose the right words and s...

Exploring responses to Coronavirus in the world of product and microcopy.
The world as we know it may never be the same again. Along with all the trials that COVID-19 has created is a moment. A collective moment, especially as humans in urban areas, to pause, take stock and re-evaluate the way we live.
Google Trends will tell you that searches for terms like ‘new normal’ ‘unprecedented’ and ‘trying times’ have peaked and troughed. Now, we have settled (un)comfortably into the times they’ve us...

A retrospective on collaborative lessons and adventures at my first design conference.
The month is November, 2019. Chargebee Design is completely abuzz. The countdown has begun to our most awaited design event of the year. We’re wrapping up design sprints, prepping creatives, merch, workshop creatives, and handouts.
After much brainstorming, writing, helter-skelter ideas, late nights, many rounds of coffee, experiments with sensors, carpentry, and Dyson vacuum cleaners, the first bunch of us...

Exploring passenger experience and content design possibilities in an unlikely place: on a train journey in India.

Taking my favourite (and least favourite) ride-sharing apps for a spin to analyze tone, and understand the effect of UX writing on users.

In a space where we are increasingly questioning what we are putting in our mouths, do the ‘healthy’ options by fast food restaurants cut it? ...

Providing market research examples of trends in my respective market for Kantar to present to global clients. Insights into the values, issues, life-style priorities, attitudes or trends that shape the culture I live in.

Capturing the full circle of training sailors from novice, through the process of learning to swim and sail, onwards to National and International Sailing under Project Naavika.

Video: Tara Rachel Thomas. tarathomas.contently.com

Exploring the aspirations of YCH sailors and career paths that are being forged in the armed forces through YCH' efforts.

Shot and Edited video Capturing YCH's experience at the India International Regatta 2018 in Chennai, India.

Edited and compiled a piece for the Yemaya Journal on Gender and Fishworkers (published by ICSF) on Beach Profiling for Community Resilience.

Website design, social strategy and copywriting for Quinnergy Leadership Academy.

Montessori focuses on learning using the hands, materials as aids, developing senses through sensorial activities, and giving children the freedom to direct their learning. Rukmini Ramachandran, an educator and Montessori trainer tells us more.

Web copy and UX consultancy for an organisation working on Shola and Montane reforestation via research on plant ecology.

A tried-and-tested list of the best culinary adventures the Garden City has to offer.